I spent most of my career as a communications strategist and copywriter for clients like Dell Technologies, Chipotle, Texas.gov and many others. I learned how to identify what motivates audiences to action and how to translate complicated jargon into relatable, inspiring words and images. Now I bring the lessons I learned in advertising to advocacy and activism.
In late 2018, I teamed up with two brilliant women who had similar backgrounds and passions, Ashley Cheng and Kristen Gunn, and we formed Rouser, a creative civic engagement company. In 2019, we launched The Rabble Texas politics podcast, which quickly became a hub for progressive Texans looking to connect and learn about state politics in an environment that’s more dance club than lecture hall.
Rouser has been featured in Austin Woman Magazine and in a Richard Linklater-produced documentary called “The Pushback.” In 2020 we won a Creative Initiative Award from Women Communicators of Austin, and in our first year of existence we were named “Organization of the Year” by the Travis County Democratic Party.